How industry transformation drives change for PSPs

WHY NOW IS THE TIME TO TRANSFORM

Demand for wide format printers is expected to rise over the next few years. One estimate from Report Linker ² valued the global market at $3.4 billion in 2020, projecting it to reach $4 billion by 2027.

This, of course, follows the economic effect of the pandemic which depressed demand and revenues for many print businesses as offline retail opportunities were scaled down, conferences and events were cancelled, and travel was limited. In fact, revenue for the printing services industry declined an estimated 12.2% in 2020 as businesses cut
back on advertising and marketing expenditures.³

However, the print world is an ever-changing one, and print businesses must stay sharp. The way to secure new business
in the years ahead is to innovate and pivot your offerings to meet market demand, while also delivering reliable and efficient services.

INNOVATING IN NEW AREAS COULD BENEFIT YOUR BUSINESS

The future holds many opportunities for PSPs to innovate, interior decor being a great example. This covers many things, from fine art to durable upholstery, but the size of the opportunity is massive. Just consider that the global digitally printed wallpaper market has been predicted to grow at 23.6% annually (CAGR) until 2025, to reach a total value of $10.4 billion, according to figures from Energias Market Research.⁴

Printed packaging and labels is another growth area, driven by the increasing use of printed corrugated material in retail-ready packaging as well as in e-commerce, according to market report publisher Smithers.⁵ The consultancy estimates that the total value for printed packaging and labels reached $431.6 billion in 2020 and will continue to expand at a CAGR of 2.6% to reach $491.1 billion in 2025.

HOW CONTENT REQUIREMENTS ARE EXPANDING THE POSSIBILITIES

In addition, print businesses are dealing with customers who have unprecedented demands and expectations around content. They have witnessed the meteoric rise of web-based content creation platforms such as Canva and Zazzle. These enable consumers to remotely design and print professional posters and brochures and a full range of merchandise, using predefined and customizable graphics and designs.

What’s more, consumers have become accustomed to buying goods and services from easy-to-use e-commerce platforms that offer next-day, or even same-day, delivery. While providing stiff competition, it also opens up the possibilities for print businesses to expand their service portfolios through online and e-commerce.

Online platforms’ broad reach also enables businesses to explore new geographies and customer demographics. And if you don’t have the resources to expand your own digital content services, you could partner with an existing online provider to enter new web and mobile markets.

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