Smart Press Makes Smart Move to HP Latex R530

Prior to COVID, we had been primarily a cut-sheet digital printer, using HP Indigo digital press technology to produce products like leaflets, brochures and flyers, Paul explains.

Installing a roll-to-roll HP Latex printer about 15 years ago allowed us to produce some wide-format collateral, but I’d always seen great potential to grow that part of the business. These developments created the perfect opportunity for us to do that.

Sustainability is a priority for our customers, particularly for clients like hospitals and galleries, who have stringent standards for indoor environments, Paul says.

HP Latex water-based inks are ideal for sensitive environments with their odourless composition and low emissions; HP Latex is the gold standard, and our customers know it. Together with our positive experience with HP technologies, this made the R530 the obvious choice.

This means we can be confident that branded collateral we create for our customers will meet their expectations, providing unified results across campaigns or within spaces, Paul says.

Importantly, the R530 is also exceptionally productive. We can change from flexible to rigid substrates, or swap media for a new job, in under a minute, and the speed of the machine is impressive.

We’ve done everything from printing wallpapers as part of shop and club fitouts, to point of sale collateral, printing glass splashbacks and faux stained-glass windows, to producing retail signage and POS, Paul reports.

Whether it’s floors, walls, windows, counters, or stand-alone signage or campaign collateral, the HP Latex R530 makes every surface a potential marketing space. Our team is really inspired by the possibilities; they’re always experimenting with new ideas.

They’ve been fantastic through the learning curve with the new machine and are always willing to go the extra mile, he says.

With their support, and HP’s superior technology, we feel very well positioned for a bright future.

Transformation in print isn’t about just doing more. It’s about helping PSPs like Smart Print focus on the right work—and making sure they have the right tools in place to run production efficiently, predictably, and at a scale that makes sense for their business.