In Architecture, Engineering, and Construction (AEC), reputation is everything. Clients rely on a firm's referrals and body of work to know if they are making a good choice. But you can't build a client-winning reputation without visibility. Being good at what you do is not enough if you are an AEC firm. People need to hear about you and spread the word to new potential clients, or you will rarely get hired. But what is the right way to reach future clients and turn your excellent work into that all-important client-winning reputation? When your work is excellent but your visibility is lacking, it's time to consider AEC marketing strategies.

Those firms struggling to master the right approach to SEO and marketing publication are not alone. After all, most guides are pitched toward B2C businesses like retail and restaurants. Fortunately, you are also not alone in building an AEC marketing plan. This article will help you examine what makes an AEC marketing strategy successful. You'll also see what takes them to the next level. How do you find, win, and retain clients, and how do you get those clients to refer you to others?

Let's dive into the details of how you can get started, either on your own or with an AEC marketing firm.

A marketing strategy can help to win more business for your AEC firm by increasing your visibility and the rate at which others refer clients to your team. In fact, a recent study revealed that over 80% of professional service firms receive referrals from people who they have not directly worked with. Instead, these referrals for new clients are won through visible reputation alone.

The best AEC marketing plan is a dual engine of reputation and visibility. When you do good work and display expertise, this forms the foundation of what you are marketing; it's the "Practice what you Preach" element of your campaign to win more clients. Once you have a strong foundation, visibility-boosting marketing tactics will help future clients encounter and trust your brand in the open marketplace.

If your AEC firm is struggling to increase your rate of referrals and new clients, why not use every tool in your kit? Large-scale printing is one of the best ways to raise visibility. Pair it perfectly with the excellent work you are already doing. When you put a building up, your community deserves to know who is responsible. Also, when your work site and final structures are excellent, your name will ring out the next time a local site needs development.

Here at HP, we are prepared to provide your AEC firm with all of the large-scale construction site printing equipment you need for both functional covers and powerful on-site visibility. Contact us today to discuss your printing needs.