SHORT-RUN
PACKAGING

Expand into value - added applications

With the HP Latex R Printer series, you can say yes to short runs—offering high-value specialty boxes and displays with the glossiest white1 and the most vibrant colors2—with a flexible ink that enables better folding and bending without cracking compared to UV ink based technologies.

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What do you want to print?

Say YES to high-quality short-run packaging
Applications
Related stories

Say YES to high-quality short-run packaging

See how you can print high-impact customized packaging on different types of cardboard with the HP Latex R Printer series.

Webinar recording

‘HP Printed Packaging – Insights & Trends in the Packaging Industry’ webinar.

Missed our HP Printed Packaging webinar? Don’t worry, the full recording is now available on-demand!
On April 15th 2021 we hosted the ‘HP Printed Packaging – Insights & Trends in the Packaging Industry’ webinar.


The webinar was packed full with:
• The latest insights & trends in the Printed Packaging Industry
• Customer experiences in the packaging industry using the highly versatile HP Latex R Series printer.
• A live demo on our unique printed packaging applications

Applications

Specialty boxes

Say yes to short runs and create high-impact customized packaging. Flexible HP Latex Inks enable better folding and bending without cracking compared to UV ink based technologies.

Specialty box

Printed with HP Latex R2000 Plus
Printer in 8 passes, at 35 m2/h (378
ft2/hr) on corrugated cardboard

Displays

The HP Latex R Printer series is a hybrid solution that allows you to achieve amazing colors on both rigid and flexible, and sharpens the quality of any rigid substrate, including corrugated cardboard.

Corrugated cardboard shelf display

Printed with HP Latex R2000 Plus
Printer in 8 passes, at 35 m2/h (378
ft2/hr) on corrugated cardboard.


  1. Glossiest white based on internal HP testing in January, 2018 compared to the HP Scitex FB750/FB550 Printer using UV-curable ink technology. White ink measured for the level of gloss at 60 degrees on a rigid material (acrylic). Tested using Glossmeter BYK micro-TRI-gloss (20°, 60°, 85°), compatible with ISO 2813 and ASTM D523 relative to glossiness measure. White ink capability may be optional, requiring purchase of the HP White Ink Option Kit.

  2. Most vibrant colors based on internal HP testing, January 2018 compared to leading competitive printers under $350,000 USD. Tested in High Quality print mode on rigid (white acrylic 12-pass, 6-color, 120%). Internal HP testing with HP GamutViewer, Alpha Shapes=50000.

Related stories

“The HP Latex R2000 has expanded our capability set and allowed customers to achieve the quality results that they really want.”

Superior Packaging and Finishing

Related printers

HP Latex R1000 Printer

Help grow your business with easy, automatic printing of high-value rigid jobs, and white1

HP Latex R1000 Plus Printer

Help grow your business by printing high-value jobs on one device with
white1, rigid and flexible

HP Latex R2000 Plus Printer

Unprecedented quality and colors 1 on rigid up to 2.5 m (98 inches), for
sustained production environments

Book a demo

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To schedule it in advance, simply click the corresponding button below.

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Let us help you unlock your customers’ imagination and grow.

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Our sales representatives are here to help. Submit the following form and an HP-authorized representative will contact you by phone or email. Our experts can advise you on the best printer to suit your needs and inform you about our latest trade-in program.

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