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Diversifying into vehicle wrapping can be a lucrative decision for growing print businesses, no matter where you’re at in your large format journey. Recent advances in print technology have made wrapping easier than ever before. With durable water-based inks, intelligent media and, more precise large-format printers all available, there’s never been a better time to get involved.

Market growth

Tip 1: Select the right media for the job

When there are so many options, you need a versatile print solution that can keep up. HP Latex is fully compatible with substrates from leading brands such as 3M and Avery Dennison. With HP, you can find a solution that fits your application needs and current equipment. These can all be found on HP Media Solutions Locator, giving you access to perfect media for your printer or application.
Don’t forget to consider warranties for peace of mind. HP Latex printers are eligible for six year 3M MCS and Avery ICS warranties ⁴ for vehicle graphics–helping you print with confidence.

Tip 2: Measure and measure again

Tip 3: Design with the end-installation in mind

For signage, perspective and distance is key. Choose your lettering size carefully to optimize visibility according to the reading distance. As a rule of thumb, for every 3 meters of viewing distance away from your sign, you should increase the letter height by 2.5 centimeters. ⁶

HP Latex helps you print sharp images and text for easier eligibility. With a resolution of up to 1,200 DPI,⁷ you can print clear text all the way down to 4-point font sizes.

Tip 4: Choose white ink–for prints that pop!

HP Latex White Ink gives you all the benefits of white without the complexity. HP Latex printers with white ink, such as the HP Latex 700 W, 800 W, or HP Latex R-series, feature automatic recirculation to prevent clogging. Additionally, they’re built with an offline rotation chamber for white printhead storage, to minimize waste between white ink jobs.

Tip 5: Select the right print profile

A lot of print shops don’t follow this important step and use one generic profile for all their media, resulting in images that appear dull or just not quite right. So, by making sure to select the right print profile, you’ll definitely win on quality.

Don’t forget–the latest generation of HP Latex also gives you a 10% higher color gamut, giving you vibrant and accurate colors on any substrate.⁹

Tip 6: Move into lamination

Tip 7: Eliminate the need to de-gas

Tip 8: Start your installation squeaky clean

Tip 9: Apply graphics with ease

If you are wrapping in colder weather, keep the car inside until the next day. This will allow the vehicle and vinyl to cool down gradually to minimize the risk of lifting.

With the HP Latex 700 and 800 printers, you can achieve 30% better adhesion to laminate, ¹⁰ making it easier than ever to get smooth, long-lasting fits. What’s more, HP Latex Inks are very flexible.
Discover ink elongations up to 30% without losing quality.¹¹

What are you waiting for?

Signage and car wrapping undoubtedly offer a range of exciting possibilities for entrepreneurial print businesses to explore. There are certainly some tricks of the trade to learn upfront, but once proficient, you’ll be able to offer a wide portfolio of services that will ensure your customers will never need to go elsewhere.

Remember, you’re not alone on the journey. Printer manufacturers and media vendors are always on hand to help, and you’ll find online tutorials and videos to help with any questions along the way.

1.- Grand View Research, Automotive Wrap Films Market Size Report 2021-2028, https://www.grandviewresearch.com/industry-analysis/automotive-wrap-film-market
2.- Insider Intelligence, Ecommerce Industry Statistics, https://www.insiderintelligence.com/insights/ecommerce-industry-statistics/
3.- Statista, 2016 https://www.statista.com/topics/5771/out-of-home-advertising-uk/#topicHeader__wrapper
4.- Warranty coverage varies by region, please see graphics.averydennison.com and 3Mgraphics.com for information about what is offered in your country. Some warranty limitations may apply.
5.- Simply Psychology, Short-Term Memory: Facts, Types, Duration, and Capacity,
https://www.simplypsychology.org/short-term-memory.html
6.- Signs.com, Signage 101 – Letter Height Visibility, https://www.signs.com/blog/signage-101-letterheight-visibility/ https://www.signs.com/blog/signage-101-letter-height-visibility/ - :~:text=Generally%20speaking%2C%20for%20every%2010,at%20least%2015%20inches%20tall.
7.- HP Latex 800 print resolution: up to 1,200 DPI. See the spec sheet for more info:
https://h20195.www2.hp.com/v2/GetDocument.aspx?docname=c06990640
8.- Based on research conducted by Keypoint Intelligence July 2020 and commissioned by HP, across over 100 print service providers across the U.S., Europe, and India
9.- On HP Latex 700 and 800 printers, when compared with same ink density in HP Latex 365/5x0 printers.
HP Latex 700/800 printers provide lower color distance to some Pantone* (average visual color distance 1.99 dE vs 3.34dE): Blue (Pantone 289C): 1.3dE vs 3dE, Red (Pantone 201C): 0.49dE vs 3.8dE, Orange (Pantone 153C): 1.6dE vs 3dE. *Measured Xrite i1Pro 2, dE calculated based on the CIEDE2000 standard L500 (10p: 151 sqft/h 110% saturation) vs. L700/800 (8p: 183-215 sqft/h 120% saturation)
10.- Compared to HP Latex 365/5x0 series printers.
11.- HP Latex 365/5x0 and 700/800 Printers inks show similar ink flexibility performance. We can support ink elongations up to 30% (2dE criteria). In case of HP Latex 700/800 printers, white ink has similar flexibility as the other colors.