Motorsport Playground
Speeds up custom vehicle wrapping by 30% with HP Latex 700 and White Ink
Born out of passion for automobiles and design, Mr. Remus Chang founded Motorsport Playground in 2008, Fast forward 15 years, Motorsport Playground has become one of the biggest print service providers in the region that offers custom vehicle wraps, captivating race car liveries, and visually striking car advertisements.
Initially, Mr. Remus either outsourced a vinyl-sticker requirement or printed it using an in-house eco-solvent printer. He was, however, dissatisfied with the results due to limited colour gamut and other major challenges like toxic and bad fumes, need for frequent manual maintenance due to clogging of ink, and more.
Motorsport Playground upgraded to the new HP Latex 700 W in 2020, which was a game-changing decision. It helped them achieve 30% faster production speed due to its efficiency, and also opened up new possibilities like printing on transparent materials.
“Due to low quality, printing blue on vinyl was a difficult task before the HP Latex 700 W. Today, we use White Ink layers to make sure the blue stands out and keep exploring more creative applications.”-Remus Chang, Owner and Creative Director, Motorsport Playground
Transitioning to a new phase with HP Latex 700 W and White Ink
Mr. Remus was highly impressed with the printer’s brilliant colours, added capabilities, and new applications (like retail printing) with White Ink – all of which unlocked multiple benefits for the business:
a) New possibilities: Using white ink as base, printing on transparent substrates became significantly easier for Motorsport Playground after upgrading to the HP Latex 700 W
b) More experimentation: White Ink also enabled them to produce more dynamic graphics through new print methods like SPOT printing, Underflood, and Overflood
c) Upgraded offerings: It helped them add more applications to their portfolio like signage, glass panels, canvas prints, and more
d) Faster production speed: Due to the printer’s high efficiency and instant-dry prints, Motorsport Playground was able to improve turnaround time by 30%
3M and Avery Dennison partnership
Motorsport Playground’s long-running collaboration with 3M and Avery Dennison gives a durability edge to the prints delivered using the HP Latex 700 W. Additionally, the usage of high-grade 3M vinyl assures their race car clients that only the best quality material is used for their vehicle wraps—that can withstand high friction, temperature, and winds; a much-needed requirement.
“Along with race cars, we also provide stickers and wrapping solutions for boats/yachts with HP Latex 700 W, using 3M or Avery Dennison vinyl. Due to their added durability and bubble-free technology, the graphic doesn’t rip off or tear at the edges.”-Remus Chang, Owner and Creative Director, Motorsport Playground
Wrapping race cars with fast turnaround!
When an urgent order came in from a renowned race car brand (a frequent collaborator with Motorsport Playground), the team had to deliver multiple wraps within a day’s time.
- Thanks to the fast speed, efficiency, and instant dry prints of the HP Latex 700 W, the wraps were printed and then applied right away within 4-5 hours!
- The HP Latex 700 W’s vehicle wraps crafted using 3M materials were of premium quality and durable enough to endure high-speed races
The journey of Motorsport Playground with the HP Latex 700 W speaks of a notable success story, which you can read in detail below. As they explore new frontiers, a world of opportunities and growth awaits them. According to Mr. Remus, "sky is the limit."
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