Graphic House
Driving profitability with HP Latex 800 W
Graphic House, an experienced and renowned print house in Thailand, was founded 25 years ago by Mr. Teeradech Haikham. They have been providing print solutions that cater to a wide range of clients, whether they need eye-catching billboards or sleek car wraps. Graphic House started its partnership with HP Latex over 15 years ago, and ever since, they have been able to grow their business and clientele exponentially.
Before upgrading to the HP Latex 800 W due to evolving customer demands, Graphic House already had experience working with HP Latex 1500, 570, and 3200 printers. The printer’s new White Ink technology helped them experiment more with vehicle wraps, and labels and stickers for packaging, and even equipped them to offer a quality and durability guarantee on key projects.
"With the Latex 800 W's White Ink advantage we are excited to experiment with the machine as well as layering of special colours like gold onto the white colour."
- Mr. Teeradech Haikham, Owner, Graphic House
HP Latex 800 W White Ink technology – a game changer
HP Latex 800 W with the White Ink brought an innovative edge to their projects, allowing new creative possibilities.
- Graphic House could craft designs with bold white highlights, intricate spot colours, and multi-layered prints.
- The instant-dry prints ensured a faster application, which ultimately helped improve turnaround time and deliver ready-to-use designs.
- White Ink layered smoothly, even on complex surfaces, enabling Graphic House to experiment with vehicle wraps, labels, and packaging.
"With the Latex 800W's White Ink advantage, we are able to experiment with unique colour layering, like adding gold onto the white. The HP Latex offers faster drying prints, quicker application, and no harmful emissions, the innovative ink system consistently delivers high-quality prints with vivid colours, making it our preferred choice in printers."
- Mr. Teeradech Haikham, Owner, Graphic House.
Snow Buddy Winter Land installation
Meeting big expectations within a short timeline, Graphic House’s Snow Buddy Winter Land installation is a striking example of their print expertise.
HP Latex 800W's instant-dry technology and efficient inks helped complete the project within the tight timeline. The printer's flexibility helped create uniform and vibrant prints ensuring swift and uniform application even on challenging uneven surfaces. With the instant dry prints, they successfully completed the task of printing more than 1000 square meters of PVC stickers within just a week’s time!
Adding a competitive edge with quality and durability guarantee
Graphic House’s unwavering commitment to quality and durability makes them stand apart among the competition. The HP Latex prints endure the test of time, maintaining their vibrancy even in harsh outdoor conditions. This has helped them convert new clients to repeat customers, strengthening Graphic House’s reputation.With the HP Latex 800 W’s unparalleled efficiently and durability, Graphic House plans to penetrate the dynamic shop signage market and experiment with newer substrates.
To know more about Graphic House's remarkable journey and their profitable partnership with HP Latex printers
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