Testimonials

AP Wrap for Race

Graphic Arts

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1 May 2020

AP Wrap, based in Thailand, has earned a great reputation in the vehicle wrap industry by providing innovative, sustainable solutions. Founded by Mr. Eakkaluck and Miss Pavuttima, AP Wrap’s legacy of excellence spans over 19 years, providing top-tier vehicle wraps and signage that combine speed, detail, and durability.

AP Wrap faced many obstacles, especially 5 years ago when they invested in a Chinese eco solvent ink-based printer for printing car stickers/wraps to attract international clients:

Inconsistent print quality: Eco-solvent inks resulted in poor quality, with dull and inaccurate prints.
High turnaround time: The complicated setup and slow process affected the company’s ability to meet tight deadlines.
Sustainability concerns: Eco-solvent inks emitted harmful fumes, which caused sustainability concerns among global clients.

These challenges underscored the need for a more efficient and eco-friendly solution to enhance their capabilities to meet client expectations.

Download the full case study

The strategic adoption of the HP Latex 700 W printer with White Ink technology marked a turning point for AP Wrap, bringing unparalleled benefits:

<h5 style="display: inline;"><strong>Cost-savings</strong></h5>: AP Wrap could apply white highlights for the same cost as other colours using HP Latex White Ink
<h5 style="display: inline;"><strong>New creative edge</strong></h5>: White Ink facilitated new modes of printing, gradient effects, and even printing on transparent media
<h5 style="display: inline;"><strong>Enhanced quality</strong></h5>: It helped them achieve precise colour matching and deliver vibrant, eye-catchy graphics
<h5 style="display: inline;"><strong>Faster turnaround</strong></h5>: A more streamlined process, coupled with HP Latex 700 W’s instant dry prints, allowed for much faster application
<h5 style="display: inline;"><strong>The sustainability advantage</strong></h5>: Car wraps, made with non-toxic HP Latex inks, proved crucial in meeting high sustainability standard in sports (racing)

“The HP Latex 700 W has helped us get more international customers, since a lot of countries regulate the use of toxic ink, and HP Latex inks are water-based, non-toxic, and sustainable. Additionally, the ready-to-laminate prints also ensure faster turnaround time, speeding up application.”
— Miss Pavuttima Promthong, Owner, AP Wrap

Download the full case study click

Tasked with wrapping four nitrogen-driven vehicles, including a large truck and three SUVs, AP Wrap innovated a sustainable, premium solution with the HP Latex 700 W

Challenge:

The main challenge was the tight deadline (2 days) to wrap the large truck.
The client was stringent about the process being sustainable and generate minimal waste.
The job demanded commitment to detail, expecting exceptional colour accuracy and quality.
The high efficiency of HP Latex 700 W and the print’s instant dry application made all the difference – helping them wrap the truck within 2 days, and 3 SUV truck in the next 5!
Using water-based HP Latex inks for this project met the client’s commitment to sustainability, and printing with minimal waste.
The vibrant output and precise colour matching of the HP Latex 700 W helped AP Wrap meet the high standard set by the on-sit control staff.

“The challenge for this project was the tight timeline. Thanks to the HP Latex 700 W printer, the final prints came out precisely the way they wanted; there were no colour issues, bumpy edges, and the wrapping was also done swiftly.”
— Miss Pavuttima Promthong, Owner, AP Wrap

Driving future growth: Leveraging HP Latex technology

Looking ahead, AP Wrap plans to capitalise on the new creative opportunities and high efficiency
offered by the HP Latex 700 W, scaling up their services to new markets and countries, by:

Expanding their client base among race promoters and teams in 2024,
Working with new substrates such as foil, film, and aluminium.