SHORT-RUN
PACKAGING

Expand into value - added applications

With the HP Latex R Printer series, you can say yes to short runs—offering high-value speciality boxes and displays with the glossiest white1 and the most vibrant colours2—with a flexible ink that enables better folding and bending without cracking compared to UV ink based technologies.

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What do you want to print?

Say YES to high-quality short-run packaging
Applications
Related stories
Media choice

Say YES to high-quality short-run packaging

See how you can print high-impact customised packaging on different types of cardboard with the HP Latex R Printer series.

Applications

Speciality boxes

Say yes to short runs and create high-impact customised packaging. Flexible HP Latex Inks enable better folding and bending without cracking compared to UV ink based technologies.

Speciality box

Printed with HP Latex R2000 Plus
Printer in 8 passes, at 35 m2/h (378
ft2/hr) on corrugated cardboard

Displays

The HP Latex R Printer series is a hybrid solution that allows you to achieve amazing colours on both rigid and flexible, and sharpens the quality of any rigid substrate, including corrugated cardboard.

Corrugated cardboard shelf display

Printed with HP Latex R2000 Plus
Printer in 8 passes, at 35 m2/h (378
ft2/hr) on corrugated cardboard.


  1. Glossiest white based on internal HP testing in January, 2018 compared to the HP Scitex FB750/FB550 Printer using UV-curable ink technology. White ink measured for the level of gloss at 60 degrees on a rigid material (acrylic). Tested using Glossmeter BYK micro-TRI-gloss (20°, 60°, 85°), compatible with ISO 2813 and ASTM D523 relative to glossiness measure. White ink capability may be optional, requiring purchase of the HP White Ink Option Kit.

  2. Most vibrant colours based on internal HP testing, January 2018 compared to leading competitive printers under $350,000 USD. Tested in High Quality print mode on rigid (white acrylic 12-pass, 6-colour, 120%). Internal HP testing with HP GamutViewer, Alpha Shapes=50000.

Related stories

“The HP Latex R2000 has expanded our capability set and allowed customers to achieve the quality results that they really want.”

Superior Packaging and Finishing

Media choice

To achieve extraordinary results, it is crucial to pair the right media and printing technology. That is why HP offers a wide range of medias that are designed and tested to work in sync with all the HP printing technologies. With more than 2,000 media profiles available, you will be able to get vibrant and accurate colors across your interior decoration jobs in just a few clicks.

Choose from a wide range of tested and certified medias from the industry’s best media providers across the world.

Related printers

HP Latex R1000 Printer

Help grow your business with easy, automatic printing of high-value rigid jobs, and white1

HP Latex R1000 Plus Printer

Help grow your business by printing high-value jobs on one device with
white1, rigid and flexible

HP Latex R2000 Plus Printer

Unprecedented quality and colors 1 on rigid up to 2.5 m (98 inches), for
sustained production environments

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