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In today’s business climate, finding your competitive edge is key. As customer demands evolve, print shop owners and businesses can also see it as an opportunity to improve profit margins rather than as a challenge.

Staying abreast of industry trends can ensure that you offer exactly what people demand. By delivering specialized services and investing in innovative print solutions, you can also:

a) drive higher margins on new applications
b) print more sustainably and efficiently
c) stand out and stay competitive

Investing in printing solutions that allow your services and capabilities to match market trends is a sure shot way to success. By offering more applications and driving high personalization, your print business can provide high-quality solutions across various use cases.

How print shops can gain business advantages with stunning canvas prints

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Print shops gain business advantages when they can create stunning canvas prints

How to grow your business with white ink applications

White ink is a game-changer for print shops looking to meet evolving customer needs. Specialty printing products, including metallics, fluorescents, and vibrant whites, are in high demand—nearly 40% of customers plan to purchase these products in the next two years.

With white ink, you can offer standout services and create stunning, high-demand products that boost your profit margins and set you apart, across a variety of applications.

Vehicle graphics
White ink ensures light colors pop and outlines remain clean, making your products durable and eye-catching.

Wallcoverings
True, opaque whites enhance color gradients, creating stunning visuals for interior design that customers love.

Short run packaging
White inks offer superior print quality and color uniformity, making them ideal for specialized short run packaging.

Wood packaging
For the gifting and wine industries, white inks provide best-in-class image quality on wood substrates, enhancing the product appeal.

Window blinds
White inks are safe and odorless for indoor use, do not fade or peel off easily, and provide exceptional image quality.

Download our white ink applications eBook

How to grow your business with white ink applications

Expand your capabilities into the new décor trends your customers are looking for

The American interior design industry is projected to see a 5% compound annual growth rate (CAGR) between 2024 and 2029. Additionally, the interior design market is expected to grow to $10 billion by 2025.

The transformative potential of décor trends can elevate your offerings and boost your margins.

Versatile print solutions
Print shops can now handle a wide range of substrates, from wall coverings to art reproductions. Cutting-edge printers ensure high-quality textures and vibrant colors that will impress your interior design clients.

Streamlined workflows
Enhance productivity with efficient and automated processes. From design to installation, technology simplifies every step, ensuring superior results with minimal manual intervention.

Eco-friendly operations
Maintain an environmentally conscious workspace with water-based inks and UL GREENGUARD™ Gold certified technology. Reduce your environmental impact while providing safe, odorless prints.

Long-lasting quality
Superior-quality inks offer resistance to light-fade, scratches, and chemicals, ensuring your prints remain vibrant and durable in any environment. Provide your clients with décor that stands the test of time.

Download our interior décor eBook

Expand your capabilities into the new décor trends your customers are looking for

Create high quality visual displays and grow profit margins

62% shoppers make impulse purchases, partly due to eye-catching displays, underscoring the importance of having high-quality, vibrant communication material. It cuts through the noise, drives more footfall, and is naturally in great demand from brands, who are willing to pay a premium for such prints.

Print shops that can offer fast, colorful display and signage using innovative printing technologies enjoy higher margins and drive better products across multiple applications:

Banners
Design and develop a variety of indoor and outdoor banners that prominently display your brand. Durable banners hold up in harsh conditions, ensuring your message is always visible.

** High-quality retail displays**
Indoor retail spaces can benefit greatly from POP signage, premium corrugated cardboard displays, and more. Free-standing promotions can capture attention and drive impulse purchases.

Signage
From soft signage for indoors to backlit signage (with vivid colors and deep blacks) for outdoors, your overall display strategy can be a gamechanger in terms of driving footfall.

Window graphics
Wrap window displays with long-lasting, high-quality graphics that work in almost every space and capture attention immediately.

From signage to textiles, you can easily produce vibrant, durable prints on diverse substrates, positioning your business as an industry leader in providing innovative solutions and adhering to environmental responsibility.

Download our high-quality displays eBook

High-quality visual communication material prints with HP Latex

Boost Your Print Business Margins with Vehicle Graphics

The vehicle graphics market is projected to grow by 22.2% globally by 2030, making now the perfect time to expand your business offerings. Vehicle graphics provide high-profit opportunities while enabling you to deliver standout designs and exceptional quality. With HP Latex technology, you can:

Enhance efficiency and cut turnaround times

Create durable, vibrant, and sustainable graphics

Expand your creative potential with white ink and instant lamination capabilities

Discover how to elevate your print business and tap into this booming market.

Download our vehicle graphics eBook

Explore innovative applications, proven strategies, and tools to maximize margins and profits.