
The Thai printing industry is undergoing a major transformation, driven by rapidly changing consumer demands. Whether it’s low-volume prints, personalized e-commerce orders, exports, or ESG considerations such as sustainable materials and decarbonization, businesses are adapting to a new landscape. Amid challenges in labor and space, many are turning to compact, versatile printing solutions that deliver both efficiency and flexibility.
At the same time, Thai consumers are increasingly looking for high-quality, differentiated, and environmentally friendly prints. As a result, businesses ranging from SMEs to large publishing companies are seeking technology that can enhance operations, expand services into new markets such as packaging and labels, and create added value for customers.
HP launched the HP Latex 730 W Printer, designed to maximize productivity and deliver high-value jobs with consistent quality, empowering Thai businesses to meet the ever-changing printing needs.
The printer offers instant-dry output for faster turnaround times and supports up to 5 print layers with white ink, while maintaining the same price for all colors. With odorless HP Latex ink and UL ECOLOGO® certified, this printer helps create a safe working environment and reduce environmental impact. Reinforce both efficiency and sustainability in the printing business.
"We hope this printer will serve as a vital tool for print service providers in Thailand to become 'Smart PSPs,' ready to meet the complex and diverse needs of customers in the digital and e-commerce era, while strengthening their business foundation. We believe this will drive production to new levels of performance."
TPB Packaging has taken a major step forward by introducing the HP Latex 730 W printer to enhance production capacity. The company can now produce a wide range of items—from vinyl, banners, stickers, and product labels to projects requiring flexibility and speed, such as short runs or urgent customer campaigns. Previously focused solely on B2B packaging production, TPB Packaging can now expand into the B2C market, offering a comprehensive one-stop service that delivers modern, colorful, and detailed products to meet the needs of a rapidly changing market.
Powered by HP Pixel Control technology for precise ink mixing and distribution, and the HP Embedded Spectrophotometer for accurate color profiling. With HP Latex inks and automatic double-sided printing, the printer supports a wide range of high-value applications.
The printer features versatile printheads and maintenance cartridges with 50% longer lifespans, simplifying inventory management. Materials can be loaded from the front without a core, prints dry instantly, and the HP PrintOS Production Hub streamlines workflow management.
HP Latex inks deliver odorless prints certified by UL ECOLOGO®, with recyclable consumables through HP Planet Partners. Businesses can track sustainability progress and benefit from the only EPEAT® Climate+ certified printer in the industry.

"After implementing the HP Latex 730 W, we were able to expand our product and service portfolio into a one-stop service that meets the needs of a wider range of customers—not only in packaging production but also in digital printing. The ability to print with white ink has been a game-changer, enabling us to create unique applications — from white-label products and multi-layer glass graphics to vehicle wraps. This not only adds variety to our business portfolio but also allows us to reach new customer segments more effectively while clearly differentiating our work."
HP Latex 730 W printers are now available to help entrepreneurs and creatives of all levels improve their printing productivity. For more information, visit: HP Latex 730 and 830 Printer Series - HP Latex large-format production printers | HP® Official Site

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