IDE AUTOWORKS
How HP Latex 630W Helped an Automotive Design Company Rev Up Its Business
In an impressive 10-month streak, the IDE AUTOWORKS team has flawlessly managed over 200,000 square feet of prints, achieving near-perfect precision with minimal errors.
Objective: Offer high-quality, customized automotive branding & design solutions, catering to car owners as well as fleet operators and EV manufacturers, in a profitable and sustainable way
Approach: The transition from outsourcing printing to investing in HP Latex 630W printers to leverage its superior colour accuracy, versatility with different substrates, and eco-friendly, water-based inks.
Business Outcome: Boosted revenue by more than 50%; reduced TAT by 35% and enhanced work portfolio by doing a higher volume of large print jobs after installing the HP 630W Latex printer.
From Vision to Victory: Crafting Exceptional Designs with Precision
Meet IDE Autoworks, a creative design studio that’s making waves in the automotive world.
Based in Gurgaon, India, IDE Autoworks is the brainchild of Himanshu Bhardwaj and Ankit Prashar. Having a combined experience of over a decade in the automotive industry, Himanshu, who previously worked at Mahindra Design Studio in Mumbai, and Ankit, who has experience from Maruti Design Studio, joined forces in 2013 to establish a design studio aimed at revolutionizing vehicle customization through graphics.
Their endeavour has consistently been to craft designs that breathe life into cars—creating not just visually appealing aesthetics but also capturing the distinct personality of both the vehicle and its owner has been their mission.
The company quickly became known for its high-quality Full Car Wraps, Automotive Graphic Series, Printed Roof Wraps, IDE One-Off Editions, and Paint Protection Films. Each service was carefully crafted to cater to a client’s individual taste, making every vehicle feel like a masterpiece.
IDE Autoworks began its journey by offering car owners the opportunity to give their vehicles a unique, personalized touch. Along the way, they caught the attention of some of the top influencers like Rajeev Makhni, Akash Malhotra, Brinda Sharma, Aarya Voraa, Garmia Avtar, and Anu Sharma—all of whom trusted IDE Autoworks to wrap their vehicles.
After establishing their name in this segment, they looked at the B2B market, particularly the rapidly growing electric vehicle (EV) sector, which was ready for a branding revolution. Fleet operators, logistics companies, and even EV manufacturers were all searching for ways to stand out in a market that was becoming fiercely competitive. Seizing the opportunity, IDE Autoworks dived into this space, and since then, they've customized over 6,000 fleet vehicles, helping businesses make their mark on the road.
The Challenges: Delays, Quality Issues, and Growing Pains
As demand surged, IDE Autoworks encountered a major challenge: their B2B clients were asking for high-quality, personalized designs for their fleet vehicles, and the expectations were sky-high. At first, outsourcing seemed like the perfect solution. But as the business grew, it quickly became clear that third-party printers couldn't keep up with the speed or the level of intricate customization required by their premium and corporate clients. The mix of printers and technologies they were using also led to inconsistencies, further complicating matters. It was becoming increasingly difficult to meet tight deadlines while maintaining the high standards of quality their clients demanded. The team knew they needed a more reliable solution—one that could match their vision and scale with their expanding clientele. That’s when they turned to HP Latex Printing Technology. This innovative solution gave them the flexibility to print on almost any substrate, deliver exceptional quality consistently, and even complete same-day projects, all while staying committed to sustainability.
Finding the Perfect Fit: HP Latex 630W
Completing projects with speed and efficiency
When it came time to choose a printing solution, IDE Autoworks didn’t have to look far. Even when they were outsourcing, they had a very delightful experience with HP Latex printers, the quality was exceptional, and the reliability of the printers helped them maintain their design standards.
In fact, they were so satisfied with HP’s performance that they didn’t hesitate for a second when the time came to invest in a second machine. Just two years into their operations, IDE Autoworks decided to purchase the HP 630W. This decision was all about expanding their capabilities and taking their business to the next level.
The focus? White ink. They knew this was the key to producing decals with sharper details and better contrast, allowing them to experiment with even more materials and offer their clients a wider range of customization options. The investment in the HP 630W helped them not only meet their increasing demand but also broaden their portfolio of services.
It was the perfect match for their growing ambitions—giving them the flexibility to handle larger, more complex projects and maintain the quality their clients had come to expect. It expanded their ability to expand their creative ability to bring intricate designs to life.
So, with their trusted HP printers by their side, IDE Autoworks was able to push the boundaries of vehicle customization and continue delivering stunning, high-quality wraps and decals for both B2C and B2B clients.
Choosing HP Latex wasn’t just about efficiency or quality—it was also about doing the right thing for the environment. This sustainable printing solution perfectly matched their values and the values of their eco-conscious clients.
The Results: A New Era of Creativity and Growth
Improvements Across the Board
Since bringing HP Latex printers into their operations, IDE Autoworks has seen remarkable improvements across the board. The results have been a game-changer:
Reliability; The ability to instantly laminate prints and dispatch them for work has significantly reduced production times. With minimal delays, IDE Autoworks are now able to deliver high-quality results more quickly, allowing them to manage larger volumes of work with ease. Over the past 10 months, they have successfully processed over 200,000 square feet of prints with minimal errors. This level of reliability has been critical in meeting tight deadlines and managing larger projects seamlessly.
Sustainability: By using Greenguard-approved, water-based inks, IDE Autoworks reduced their environmental impact and attracted eco-conscious customers, especially in the sustainable EV sector.
White Ink Printing: This feature is incredibly easy to use and maintain, with automatic maintenance processes, making it hassle-free to produce stunning designs on various substrates. It’s allowed them to offer more specialized options and cater to a wider range of clients.
White Ink printing has expanded our design possibilities, allowing us to print on clear vinyl for dark-coloured cars and metallic surfaces, creating stunning, unique effects.”
Water-based Inks: The water-based HP Latex inks ensure rich blacks and glossy finishes, while also offering the benefit of dry, odor-free prints that are ready for use immediately. No hazardous air pollutants are emitted, which contributes to the overall well-being of their employees, customers, and business.
BluSmart, home to the largest EV fleet in Asia, has always been deeply committed to environmental responsibility. So, when they discovered HP Latex with its eco-friendly, water-based inks, they knew they'd found the perfect solution for their fleet branding needs across India. It was a match made in green-tech heaven, allowing BluSmart to stay true to their sustainability values while giving their fleet a stunning new look.
“At the 2025 Bharat Mobility Expo, we have prepared 4 wrapped vehicles for Maruti Suzuki and are currently being displayed at their stall.” – Ankit Prashar
Stretchable & Flexible Prints: One of the most significant advantages of HP Latex is its flexible inks, which offer up to 160% ink stretchability for wrapping. Prints come out dry and ready for immediate lamination, allowing for seamless installation, even on challenging surfaces. This flexibility has proven to be a huge asset in the vehicle wrapping process, where smooth, tight installations are essential.
Successful fleet branding projects:
One of their standout achievements was branding over 2,000 vehicles for Uber Green's nationwide fleet.
Thanks to HP Latex 630W’s exceptional colour accuracy, IDE Autoworks can now nearly guarantee that every decal and wrap matches the vision, all while meeting tight deadlines without compromising on quality.
In essence, IDE Autoworks’ transition to HP Latex technology has fueled their growth, improving everything from production efficiency to environmental responsibility, making them better equipped than ever to handle high-volume work, cater to the changing needs of the market, and deliver stunning, flexible, and sustainable vehicle branding solutions.
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