HP Latex

HP Latex 700 W and 800 W Series Spotlight: Preparing printers to take on higher-value jobs

Take on more of the jobs you want to win

Don’t just do what you need to survive: put the things in place you need to thrive in this competitive
print market.

When you have the tools to take on any job, you can win higher-value contracts and start boosting
your bottom line. With the variety that HP Latex has to offer, you can take on even those complex–
and profitable–jobs thanks to white ink, versatility, smart productivity, and sustainability features.

Here’s how the HP Latex 700 W and 800 W Printers can help you step up your game and increase your value proposition to work with even the most demanding customers, from high-end retail signage and décor printing to leading law firms’ workplace fit-outs.

Check out HP Latex in action. Watch our HP Latex 700 W and 800 W product demo now.

Expand into white: produce the highest-value jobs

Do you want to create new and innovative products? If you’re ready to take your production line to the next level–and win more lucrative contracts–an HP Latex solution with white inks can help.

White inks deliver tangible benefits to your product offering that you can incorporate into your workflow today. With the HP Latex 700 W and 800 W series, you can extend your portfolio into highmargin products such as stickers and window graphics with the whitest white. 1

What’s more, HP Latex gives you the power to print white without complexity. HP Latex’s automatic recirculation and printhead cleaning reduce manual purging, eliminating manual processes. You can deliver vivid colors at high speed, get striking contrast using pure blacks, and expect sharp 4-point text on all your products–perfect for a wide range of signage and décor applications.

Unlock a wide application range covering banners, textiles, poster paper, canvas, wallpaper, and vinyl thanks to HP Latex’s media versatility.

Robust, smart, and productive printing

In a competitive market, productivity matters more than ever before. Thankfully, HP Latex’s smart features are here to help you unlock new levels of efficiency across your production line.

Our HP Latex 700 W and 800 W series enable you to drive high productivity with saturated color at speeds up to 388 ft²/hr (36 m2/hr) outdoors, 2
complete with easy spindle-less loading. Our intuitive interface helps you stay efficient: work fast processing reprints and multi-copy jobs with a smart front panel and store up to 100 jobs.

Keep ahead of rising prices and supply shortages: help reduce running costs with cost-effective 3- liter HP ink cartridges, 3 which you can quickly swap out while the printer is still running.

What’s more, with in-depth training from our HP PrintOS Learn application, you can keep both your management and operators on top of the latest techniques, trends, and production methods. All with just a few clicks.

Print safely and more sustainably with HP Latex

Businesses across the world are looking to improve their sustainability credentials. And that means
they’re looking at all their suppliers and partners–including print businesses. To work with forwardthinking companies, sustainability needs to be at the heart of your print operations.

Innovative, water-based HP Latex Inks help you stay sustainable:

▪ No HAPs, 4 no required hazard warning labels, and odorless prints.5
▪ Local HP Eco-Carton outer carton recycling.6
▪ Choose from a wide range of compatible eco-conscious media.7
▪ HP Latex prints are recyclable, returnable, non-hazardous and safe for disposal.8
▪ The HP Latex 700 W and 800 W printers offer a multitude of sustainability certifications, including UL ECOLOGO9 and UL GREENGUARD GOLD.10


1.- Whitest white based on ISO/DIS 23498 compared to competitive alternatives using solvent and UV technologies under $50,000 USD as of May, 2020. Test performed on black opaque self-adhesive vinyl (L*:4.16 – a:0,48-b:2,34) with 160% UF printmode using HP 873 3-liter White Latex Ink Cartridge. Visual opacity = 91%.
2.- Printed on HP Latex 800 Printer. Outdoor mode (Banner) 4-pass, 100%. Based on internal HP testing in September 2020 on Avery 3001. Print speed may vary due to the adaptive printing mechanism to avoid image quality defects.
3.- 3-liter HP ink cartridges are only available with the HP Latex 800 W Series.
4.- HP Latex Inks were tested for Hazardous Air Pollutants, as defined in the Clean Air Act, per U.S. Environmental Protection Agency Method 311 (testing conducted in 2013) and none were detected.
5.- There is a broad set of media with very different odor profiles. Some of the media can affect the odor performance of the final print.
6.- The ink cartridge outer carton is 100% recyclable through local cardboard/paper programs.
7.- See https://www.hp.com/uk-en/commercial-printers/floater/mediasolutionslocator.html
8.- Most HP large format paper-based printing materials can be recycled through commonly available recycling programs, or according to region-specific practices. Some HP media are eligible for return through the free, convenient HP Large Format Media take-back program. Programs may not exist in your area. See http://www.HPLFMedia.com/hp/ecosolutions for details. HP large format printing materials, both unprinted and printed with Original HP Latex Inks, are non-hazardous and safe for disposal. Contact your local waste management authority for local area-specific instructions.
9.- Applicable to HP Latex Inks. UL ECOLOGO® Certification to UL 2801 demonstrates that an ink meets a range of multi-attribute, lifecycle based criteria related to human health and environmental considerations (see ul.com/EL).
10.- Applicable to HP Latex Inks. UL GREENGUARD GOLD Certification to UL 2818 demonstrates that products are certified to UL’s GREENGUARD standards for low chemical emissions into indoor air during product usage. For more information, visit ul.com/gg or greenguard.org

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